Dive Summary:
- Despite having 400 stores in 14 countries, Apple's net sales are rising faster than the company can build stores to meet the demand.
- Apple's new store openings were the highest, at 47, in 2008 when its net sales were $10 billion, but sales have since reached $40 billion and new retail spaces haven't maintained the same rate.
- Apple CEO Tim Cook has said that investing "like crazy" in retail is a priority for the company in 2013, but the company has yet to fill the SVP of Retail position left vacant by John Browett's firing four months ago.
From the article:
Apple has about 400 stores in 14 countries, and they are at peak traffic — 370 million people walked through their doors last year. But as the data shows, while Apple is selling more iPhones, iPads and Macs than ever, it’s having a hard time keeping up on the retail store front. ...
