Dive Summary:
- Apple Inc.'s iTunes has 63% unit share of digital music retail market in the U.S. for the fourth quarter nearly a decade after its first download, according to NPD Group Inc.
- Amazon’s MP3 store totals rank it second with a 22% market share, an acknowledgment by many of Apple’s online MP3 market domination.
- According to the NPD Annual Music Study, the number of Americans buying digital downloads has remained stable over the last three years, an encouraging trend for popular brick-and-mortar music stores and record shops.
From the article:
NPD's estimates are based on units, rather than revenue, because iTunes offers fewer discount offers than other retailers. This means that its share of the $2.9billion US download market is likely to be greater than its share of the units sold.
