Dive Summary:
- According to a new report out of India Tuesday, Apple plans to boost its Indian retail presence, but not with the Apple Store model.
- Instead, Apple will triple the number of "exclusive stores"--stores certified by the tech giant to resell its products--in India to 200 by 2015.
- As it did in China, Apple is also offering payment plans on devices like iPhones and iPads that are expensive for many locals, though improving sales will also require changing how Indians think about the brand.
From the article:
Apple wants to sell iPhones and iPads in India, but unlike in another populous emerging market — nearby China — it does not operate branded Apple Stores in the country. As Om noted after a recent trip to India, that may be a missed opportunity for Apple to sell more products if it can’t showcase its devices, services and customer service in typical Apple fashion. ...