Dive Summary:
- Based on reports from 9to5Mac, Apple has sent internal memos requesting advice from retail employees on improvements to ‘the iPhone, the retail store environment, and company sales techniques.’
- Apple has looked to retail employees before to help improve certain elements of the brands, utilizing workers to improve mobile apps.
- Apple executive Tim Cook recently revealed that the company is currently revamping its iPhone sales strategy to make the device a “gateway product” for Apple consumers.
From the article:
Employees are asked to submit an idea, which will lead to an eight-week experience where selected candidates will interact with members from various Apple departments at the company's Cupertino headquarters, including Marketing, Merchandising, Customer Analytics, Mobile Commerce, and more, in order to "solve problems" related to the way Apple sells and supports its iPhones.
