Dive Brief:
- Apple Inc. announced on Tuesday that Burberry CEO Angela Ahrendts will join the company in a new role as senior vice president in charge of strategy and operation for retail and online stores.
- Ahrendts is expected to begin working at Apple next spring.
- Christopher Bailey, Burberry's chief creative officer, will take over Ahrendts duties as she departs.
Dive Insight:
Apple has had its eyes on the fashion industry recently, also snagging Paul Deneve, the former chief exec at Yves Saint Laurent, to work right underneath Apple CEO Tim Cook on special projects. These moves may prompt speculators to wonder what Apple is working on—and specifically whether or not wearable tech is involved.
