Dive Summary:
- Music Inc. and Indigo Books company stores have announced plans to open store-within-a-store Apple technology shops inside 40 brick-and-mortar locations throughout Canada.
- “We are learning every day about what works and what doesn’t as we transform from being essentially a bookseller to a rich general merchant with books at our core,” says CEO Heather Reisman.
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The company controls 236 Canadian locations and is currently Canada’s bookselling chain. The newly opened Toronto location offers several Apple devices and accessories, and says it plans to expand the product line by 2014.
From the article:
... The company also plans to open bricks and mortar stores outside of Canada in roughly two years as part of a drive to expand its scope internationally, Ms. Reisman said, including global online sales. She did not share further details, but said Indigo has no plans to acquire existing retailers. ...