Dive Summary:
- Apple has launched a 12 Days of Gifts mobile app which gives away free downloadable content for current Apple customers.
- Current iOS device users who download the 12 Days of Gifts mobile app will receive free paid apps, music, and other media content from Apple every 24 hours.
- Although previously offered to iOS users in Canada and Europe, this year marks the debut of Apple’s 12 Days of Gifts campaign in the U.S.
Dive Insight:
Apple made headlines last month after refusing to open stores on the Thanksgiving holiday to allow early access to Black Friday sales promotions, despite the release of its highly-anticipated iPhone 5s and iPhone 5c in September. Current Apple device users will be prompted to receive push notifications from Apple after downloading the 12 Days of Gifts mobile app and can redeem a new gift every day from December 26 to January 6. The 12 Days of Gifts mobile app is currently available for free download in the Apple app store.
