Dive Brief:
- In an event announcing Apple's new iPads and a new iMac desktop computer, CEO Tim Cook unveiled more details about its new Apple Pay payments service.
- Since the debut of the mobile payment service last month, the company has added an additional 500 banks to the service and an undisclosed amount of new merchants.
- Cook also said that orders and preorders of the new iPhone 6s have topped records as the "biggest iPhone launch ever," but provided no new sales numbers.
Dive Insight:
While some of Apple's thunder was stolen when details about the new iPad Air 2 and iPad Mini 3 where accidentally released a day before their official debut, the company still had plenty to report.
With an additional 500 banks added to Apple Pay, the new mobile payment service seems to be in an advantageous position ahead of its Monday launch. Whether it can get past security concerns and finally propel mobile payments into wide acceptance, that is yet to be seen.
