Dive Summary:
- American Greetings has launched a new mobile app that features Taylor Swift and her greeting card line.
- The app bears a likeness to Swift's brand and follows the style of her album, Red.
- The app will also incorporate options to preview songs and integrate tour updates into its programming.
From the article:
"...American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line..."
