Dive Summary:
- A new partnership between Twitter and American Express allows consumers to sync eligible American Express cards with Twitter; by using a special #hashtag, consumers can purchase products through their tweets.
- The use of the #hashtag is being employed to give consumers couponless savings and will be the first of a new breed of payment options.
- The feature will allow buyers to purchase different products from Amazon, Sony, Urban Zen and Xbox 360, including gift cards.
From the article:
"...American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.
The partnership enables American Express cardmembers to sync eligible cards with Twitter..."
