Dive Summary:

• U.S. fashion retailer American Eagle is planning an expansion into the UK with several new brick-and-mortar store openings.
• The brand has plans for three new store locations inside London that could open to UK consumers by summer 2014.
• American Eagle currently operates over 1,000 store locations throughout the U.S, in addition to 55 franchised locations in 14 countries.

Dive Insight:

American Eagle could be looking to expand its UK footprint outside of London, including inside the Birmingham Bullring, following the recent entry into the UK market by major American fashion brands J. Crew and Forever 21.