Dive Summary:
- Bloomberg has released a study measuring the online availability of 100 various toys for holiday shoppers.
- The study involved the online availability of the toys for purchase by seasonal shoppers and includes Target, Walmart Stores, Toys "R" Us, Kmart and Amazon.com.
- Amazon offered the highest online availability for the listed toys at nearly 95%—compared to only 40% availability at Target.
Dive Insight:
Bloomberg tracked the online availability of toys based on which were promoted as the most popular for the upcoming holiday season. 2013 marks the second consecutive year that Amazon has topped their physical-store competitors, according to The Chicago Tribune.
