Dive Summary:
- On Tuesday, Amazon.com announced it will expand Amazon Associates, an Amazon affiliate program, for mobile app developers, based on details released by Internet Retailer.
- Amazon will now allowing mobile apps to link to Amazon’s e-commerce site from within their mobile app. In return, the app will receive a portion of sales.
- “Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” said VP of Amazon appstore, Mike George.
From the article:
Today’s move builds on previous Amazon efforts to help developers encourage consumers to make purchases while playing a game. For instance, in April 2012 it launched an in-app purchasing service that let app developers sell digital content and subscriptions from within apps and games.
