Dive Brief:

• Amazon has introduced a new “Stream” layout to showcase products visually, similar to the online bulletin boards Pinterest and Fancy. 
• The service offers “Beautiful things, updated daily” for purchase through Amazon. 
• While Stream products are Amazon Sponsored Products, the service does not yet drive programmatic retargeting. 

Dive Insight:

Amazon has updated its look with Stream, a visual bulletin board of products from the e-commerce giant. Specializing mostly in apparel and accessories, Stream offers click-to-sort buttons labeled “All,” “Women,” and “Men,” plus “Your Saves,” where shoppers can save and curate their own desired products before adding them to a shopping cart and completing a purchase.

So far, Stream does not permit retargeting after a shopper’s indication of interest through a save, but there is significant potential for such an enhancement down the road.