Dive Brief:
- Amazon has surged in social shopping in the United Kingdom with the addition of hashtags #AmazonCart and #AmazonBasket last May.
- Amazon has attracted 700,000 new followers to its UK Twitter feed in the last six months to reach No. 2 in the social shopping standings, according to eDigitalResearch, behind fast-fashion retailer Topshop.
- The hashtags allow Amazon’s Twitter followers to add items to their shopping carts by tweeting.
Dive Insight:
The hashtags #AmazonCart and #AmazonBasket are driving Amazon’s fast growth in social shopping, according to a benchmark report from eDigitalResearch. The company has added more than 700,000 new followers in the UK since adding the shopping functionality to the hashtags.
The jump makes Amazon one of the most powerful forces in social retailing, the report says, by bringing product information, customer service and sales into the Twitter platform. The company is also strong on Facebook and Google+.
