Amazon said Monday that its Summer Beauty Haul event is returning next week.
In an announcement, Amazon said the sales promotion starts at 12 a.m. PST on May 13 and runs through 11:59 p.m. PST on May 19. Amazon said customers will receive a promotional credit for $10 when they spend $50 or more on beauty products shipped and sold by Amazon.
The promotion includes skin care products, makeup, nail products, men’s grooming and travel sets. The deals will be automatically added to carts on qualifying orders and used on purchases of beauty or premium items shipped and sold by Amazon.
The company highlighted 40 brands and products that are part of the beauty promotion, which comes right after Mother’s Day, with offers ranging from 20% off to 50% off. Some of the 20% off deals include Good.Clean.Goop beauty’s The Fruit Facial Exfoliating Scrub; the Kitsch Shower Head Filter for hard water and the Manscaped Shears 2.0 Tempered Stainless Steel Men's Nail Kit.
Amazon’s first-ever Summer Beauty Haul was last year. The company also ran a similar promotion ahead of the holiday shopping season.
On Tuesday and Wednesday, Amazon is running a Pet Day event. The 48-hour promotion comes during National Pet Month. It will offer deals on pet food, treats, toys, and electronics for all customers, including Prime Members. Finally, Prime Day, likely Amazon’s best-known and most popular sales event, will return in July on a date to be announced, the company said May 1.
In March, Amazon introduced Clinique in its premium beauty store. Clinique is the first of several Estée Lauder brands that plan to open digital storefronts in partnership with Amazon in the coming months. Delivery speed improvements have increased Prime members' purchase frequency and strengthened the demand for essentials, including beauty, health and personal care products, Chief Financial Officer Brian Olsavsky said during the company’s Q4 earnings call.
