Dive Brief:

• Amazon stopped offering its mobile-wallet service, Amazon Wallet, just six months after launching the app in beta testing.
• The limited service linked only to gift, store and loyalty cards; users must now keep track of any the remaining balances on their Amazon Wallet accounts.
• The total value of mobile transactions will more than triple to $142 billion by 2019, according to a report from Forrester Research.

Dive Insight:

Major tech companies have found it challenging to introduce a mobile wallet function with widespread consumer appeal. Google and PayPal have attempted to enter the mobile payments space with lackluster results, and the most successful to date, Apple Pay, is currently feuding with two major retail drugstore chains.

More retailers will have the infrastructure to handle mobile payments by the end of 2015 with the transition to EMV-chip credit and debit cards, so any tech solution consumers embrace as a “digital wallet” this year could ultimately define a massive marketplace.