Dive Brief:

• Amazon has partnered with software solutions provider SETA International to make it easier for users to sell on its marketplace. 
• As an official software solutions provider, SETA International will provide Amazon sellers access to a range of services including software development, support, and graphic design.
• The partnership is intended to expand the Amazon’s Login and Pay functions, as well as increase conversions on sellers' behalf. 

Dive Insight:

Companies selling via Amazon can now take advantage of SETA International's services for help with payments, mobile, and web technologies, and other cloud services. The provider streamlines development to offer quality software development at a low cost, according to reports.

With more than 400 employees, SETA has helped clients in dozens of categories. Under the arrangement, Marketplace sellers will now be able to access cloud services such as Amazon’s Login and Pay, and increase conversions, mobile sales, and registered users.