Dive Summary:

• Online retail titan Amazon.com announced it is partnering with the USPS for exclusive package delivery service on Sundays.
• The new service kicked off over the weekend in New York and Los Angeles and will expand throughout major U.S. cities by 2014.
• Amazon does not intend to charge consumers an increased fee for Sunday delivery and says the new service will eventually be available for the majority of Amazon shoppers in the U.S.

Dive Insight:

The announcement marks the first time in history that the U.S. postal service will deliver on Sundays. The partnership between Amazon and USPS will serve as a much-needed source of revenue for the country's struggling postal service. "We are leveraging our technology and infrastructure to get packages to USPS so they can create an incremental day of package delivery," said Dave Clark, vice president of worldwide operations and customer service for Amazon. "This helps (USPS) and it helps our service too."