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Dive Brief

Amazon launches new upscale beauty boutique online

Published Oct. 11, 2013
By
Philip Nations Contributing Editor
Flickr; Akira Ohgaki

Dive Brief:

  • On Thursday, Amazon.com launched its new online luxury beauty store for both men and women.
  • The site showcases 24 luxury cosmetics brands including Burberry, NARS and Deborah Lippmann brand products.
  • The site will feature make-up, hair and skin care products, as well as cosmetics geared towards men’s grooming.

Dive Insight:

Amazon’s luxury beauty site will offer high-end cosmetics at discounted products and will include free shipping on purchases made through the site. Amazon.com is the world’s largest retail e-commerce site.

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