Dive Brief:
- Amazon.com CEO Jeff Bezos appeared on the CBS news show 60 Minutes Sunday night and revealed that the online retail company plans to deliver packages with its own "Amazon Prime Air" delivery drones—and the drones could arrive within the next five years.
- The unmanned aerial vehicles would transport packages to customers within 30 minutes of an order being placed, according to an FAQ posted by Amazon.
- The company, however, will first need to wait for the Federal Aviation Administration to announce rules for such vehicles, which are currently in development.
Dive Insight:
Amazon may have partnered with the United States Postal Service to get special Sunday deliveries made for its orders, but the company is definitely not planning to rely solely on such services in the long term. The FAA's new rules will be important and likely determine how Amazon decides to deploy its drone army, but judging from the video the company has already shared, it's well on its way to getting these things up in the air.