Dive Summary:

• Online retail titan Amazon.com has launched a new Kindle Kiosk initiative inside select locations across the U.S.
• The automated vending centers offer Kindle Fire tablets and a full line of branded accessories for immediate purchase.
• The stand-alone automated machines will be placed at select events, airports and shopping malls. Purchases made through the Kindle Kiosk can be returned to Amazon online.

Dive Insight:

Kindle Kiosks represent the latest venture into physical retail for Amazon in an effort to fuel sales revenue for Amazon’s hardware gadgets and electronic accessories. “We’re very happy with the customer response so far, and are excited to give customers another easy way to purchase accessories and also Kindle e-readers and Kindle Fire tablets,” said a spokesperson with Amazon.