Dive Brief:

• Online retail site Amazon.com has announced it will increase its holiday hiring totals by a roughly 40% this year for the holiday shopping season.
• The full-time seasonal hiring will be offered through Amazon’s fulfillment centers located throughout the U.S.
• Although the hiring is seasonal, Amazon says it hope to convert the employees to permanent, long-term roles.

Dive Insight:

Amazon’s announcement could serve as a positive indicator for this year’s potential retail sales totals during the holiday shopping season. During 2013, Amazon.com has currently converted over 7,000 temporary workers into fulltime roles within the company and“(Amazon) is looking forward to converting thousands more after this holiday season,” said Amazon’s VP of worldwide operations and customer service, Dave Clark.