Dive Summary:
- Foresee, a company which measures consumer satisfaction with websites, scores luxury brands with a Luxury E-Retail Satisfaction Index, released that Amazon, Inc. was the No.1 Internet retailer in the top 500 beating out major luxury retailers.
- The index, which aggregates a score between 77 and 100 of customer satisfaction put Amazon at a score of 88 verses top rated luxury brands with their highest score being an 80.
- Based on more than 3500 survey results, Coach, Inc. ranked 158th on the top 500 while Tiffany & Co. ranked 116th both with a score of 80.
From the article:
"...Luxury retailers have some catching up to do with mainstream retailers in terms of measuring the customer experience across all channels and using that data and analysis to impact strategic, tactical and operational decision-making at the highest level,” says Larry Freed, president and CEO of ForeSee..."