Dive Summary:
- Amazon Canada has increased its online offering of goods to include grocery items for online purchase by Canadian consumers.
- Amazon has now launched a total of fourteen new online categories in 2013 through its Canadian e-commerce site Amazon.ca.
- The web retailer’s new digital grocery store includes free shipping to shoppers on most of the 15,000 dry food items now available for purchase.
Dive Insight:
“With just a few clicks, customers can discover millions of items, take advantage of free shipping or free two-day shipping with Amazon Prime and have items delivered to their doorstep,: said Alexandre Gagnon with Amazon Canada. For several years, Amazon has been testing same-day grocery delivery service in the U.S. and currently offers same-day delivery on select grocery items for consumers in eleven major U.S. cities.