Dive Brief:

• AltoCloud, a software startup that combines predictive analytics with online communication tools, has received $2 million in venture funding. 
• Altocloud builds interactions between businesses and customers through analysis of IP addresses, browsing habits, and histories, and other data to guide marketing actions. 
• The company plans to use the money to market its web-hosted software solution at trade shows. 

Dive Insight:

Startup AltoCloud has landed $2 million in venture capital it will use to market its software-as-a-service (SaaS) to businesses needing more specific customer targeting strategies. Its technology uses analytics information and online communications such as live chat to design offers that site visitors are most likely to resonate at the moment.

Machine learning helps AltoCloud act on cues following a site visit to refine targeting. Based on the visit, it might offer live chat, a discount, a phone call or no further action. In beta testing with AppDynamics, Inc., AltoCloud produced a 10% increase in site traffic.