Allbirds is now selling select products through Amazon, including its Tree Runners, Tree Breezers and more footwear styles.
The brand started selling on the website Nov. 14, the company confirmed via email to Retail Dive. Additionally, Allbirds' product pages on Amazon note that the items ship from Amazon.
"Many consumers opt to shop for clothing and shoes on Amazon — some who know of Allbirds, and many who don't yet," the company said in an emailed statement. "Our aim is to meet consumers where they are, and present them with products that offer a more sustainable alternative compared to what's currently in the marketplace.”
The move comes as Allbirds builds out its distribution network. While the footwear brand doesn't view Amazon as a wholesale partner, the company has been steadily adding to its wholesale network with retailers including REI, Dick's Sporting Goods Public Lands banner and Zalando.
The lifestyle brand also joins a host of other company's that have started selling on Amazon the past few years, including Peloton, Our Place and Care/of.
Allbirds has also debuted new footwear products over the past few months. The company released a vintage-inspired shoe called the Courier in August priced at $125, and earlier this month it debuted an updated version of its first-ever sneaker, the Wool Runner.
Allbirds is undergoing a transformation amid slumping sales. The brand’s third-quarter earnings released this month showed net revenue declined 21.2% year over year to $57.2 million, mainly due to a decline in average selling price driven by promotional activity.
The company’s net loss increased by about 25% to $31.6 million and its outlook for the fourth quarter predicts net revenue will decline between 15% and 22%. CEO and co-founder Joey Zwillinger said on a call with analysts at the time that Allbirds will focus on launching more innovative assortments during the upcoming year, which includes its core franchises and updating existing silhouettes.
