Dive Brief:

• Abercrombie & Fitch has tapped menswear designer Aaron Levine to lead its own menswear design, the company said.

• Levine comes from Ralph Lauren-owned Club Monaco, where as VP of men’s design he’s credited with taking style up a notch just as Club Monaco was opening stores for men.

• Levine also worked at Rogues Gallery and Jack Spade.

Dive Insight:

Looks like the apparel retailer famous for its shirtless male models will get some help putting some shirts on them for a change. This is a great pick for Abercrombie, which has been at sea about its merchandise ever since it fell from grace in the eyes of its teen and young-adult customers. Levine brings a classic sense of style to his designs, and fit and fabric, style, and texture are hallmarks.

“You've got to feel comfortable, feel like you,” Levine told the Wall Street Journal last year. “And make sure your clothes fit.”