Dive Brief:

• 7-Eleven is looking to expand into fresh foods and healthier snack offerings.
• Kelly Buckley, 7-Eleven's vice president of fresh food innovation, says the company has a "competitive advantage" against outlets like Walgreens and Starbucks, citing its fresh bakery items, cold sandwiches, wraps and cut fruit.
• Among the healthier options in play are a seasonally rotating line-up of cold offerings, including a berry salad and a BLT salad. 

Dive Insight:

So far, the results are showing promise for 7-Eleven. Same-store fresh food sales are up 11% from 2009 to 2013, with overall fresh food sales seeing a 58% leap. The change is surely being welcomed by urban consumers, who are now more health-conscious and perhaps not as likely to settle for fried mozzarella sticks, and the addition of premium wines by the world's largest convenience store chain probably isn't hurting its bottom line, either.