Dive Summary:
- According to research released by the National Retail Federation, 179.1 million people will tune into Super Bowl XLVII this Sunday.
- Total Super Bowl spending is projected to reach $12.3 billion, with the average viewer spending $68.54 on TVs, food, decor and apparel.
- 74% of viewers will purchase wings, chips, soda, etc. for themselves and their guests, 3.9 million households will buy new furniture for the game, 7.5 million households will buy a new television while 17 million viewers will buy sports apparel.
From the press release:
"... For advertisers, commercials are more than entertainment, they are a way to increase awareness of a brand or service, and they’ve got an unusually captive audience. The survey found 19.5 percent say the commercials make them aware of the advertisers’ brand and another 10.5 percent say the commercials influence them to buy products from advertisers – the highest percentage reported in the survey’s history. ..."
