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Voyage Prive, ideeli join to double customer base – Luxury Daily

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Staff reports

Brand image maintenance integral when developing mobile sites: panelist
NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
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New York Philharmonic plays out direct mail strategy with QR codes
Symphony orchestra New York Philharmonic is engaging consumers via direct mail and mobile by embedding QR codes into its mailers.
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Voyage Privé, ideeli join to double customer base
Members-only online travel site Voyage Prive has teamed with flash-sale apparel and accessories retailer ideeli to double their customer base and incentivize affluent individuals to purchase exclusive travel packages.
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Audi minimizes roadside assistance wait times via app
Audi of America will be introducing a roadside assistance application that lets consumers get help with their vehicle via their smartphone.
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Tod’s, Derek Lam and affluent Americans – News briefs
Today in luxury marketing – Tod’s profits up 33pc; Post-recession, the rich are different; Derek Lam, eBay celebrate line; Luxury-goods firms contemplate IPOs.
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