Hermès tracks movements to explore its new horology addition
French leather goods house Hermès is touting essential movements through interactive films meant to support the debut of its latest watch collection, Slim d’Hermès.
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Mulberry barks up a new tree with latest collaboration and video
Apparel and accessories label Mulberry is asking consumers, “Who’s Bob?”
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Burberry teaches introduction course on scarf tying via Web tutorials
British fashion house Burberry is ensuring its consumers are prepared for colder weather with a series of tutorials focusing solely on tying a scarf.
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Vestiaire Collective personalizes consignment using misconnection strategy
French luxury resale Web site Vestiaire Collective is offering a new retail service focusing on consumers’ shopping misconnections.
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Coty buys social content agency Beamly to accelerate ecommerce
In a reflection of the urgency marketers feel to adjust to how much time is spent on mobile and social, beauty company Coty Inc. has acquired social content marketing firm Beamly.
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Lexus targets NFL fans, cord-cutters in new ad campaign
Toyota Corp.’s Lexus is taking “different routes” to promote its 2016 LX 570 SUV by using multichannel tactics.
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Silversea Cruises teases accomodations via an interactive ship
Monaco-based cruise line Silversea Cruises is prioritizing the journey over the destination with its latest ship.
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Turnbull & Asser, Jaguar, Four Seasons and Moncler – Live news
Luxury Daily’s live news from Oct. 20 – Turnbull & Asser shows pet appreciation through bespoke portaits; Jaguar shows “cliché-proof” qualities of XF in humorous film; Four Seasons appeals to connected consumers with free WiFi; French-Italian outerwear label Moncler is showing its lighter side by working with joyful Los Angeles art collaborative FriendsWithYou.
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Affluent Americans, Yoox Net-A-Porter Group, diamonds and Ferrari – News briefs
Today in luxury marketing – Rich Americans got a lot richer last year; Yoox Net-A-Porter Group restructuring begins; Diamond industry dragged into slump as China demand ebbs away; Ferrari IPO: Why this engine runs too rich.
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6 steps to optimize mobile holiday shopping campaigns
With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing.
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