Van Cleef & Arpels channels heritage of luck to engage consumers
Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.
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Francis Bacon masterpiece expected to pull more than $86M at Christie’s NY
Christie’s New York is bringing the rare Francis Bacon triptych “Three Studies of Lucian Freud” to auction Nov. 12, where it is expected to surpass the artist’s previous auction record of $86 million in 2008.
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Dorchester Collection aims for holiday surge via e-gift cards
Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.
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Chanel touts cosmetics line through insider beauty tip videos
French fashion label Chanel is advertising its cosmetic collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.
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Mandarin Oriental, Hong Kong wraps up 50th anniversary with red-carpet gala, culinary events
Mandarin Oriental’s first and flagship property in Hong Kong is celebrating its 50th anniversary with a series of events ranging from culinary celebrations to special packages meant to honor loyal guests and inject new energy.
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Vertu fetes new $6K smartphone with imaginative ad campaign
High-end smartphone manufacturer Vertu is appealing to consumers with a penchant for craftsmanship through its latest advertising campaign for the brand’s new device, the $6,000 Vertu Constellation.
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Prada, Christian Louboutin, BMW and Porsche – News briefs
Today in luxury marketing – Prada launches art project in Qatar; Louboutin wins case against shoe use by Flemish far right; Porsche wants 15 new markets by 2020; BMW mulls boosting electric-car investment on early i3 demand.
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6 tips for geofencing for retailers to deliver targeted advertising
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.
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