Luxury brands host social contests to connect with fans on Valentine’s Day
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user generated content or peer-to-peer communication.
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Mary Katrantzou coincides exclusive ecommerce partnership with fall fashion show
Young British fashion brand Mary Katrantzou has partnered with ecommerce Web site Lyst.com to exclusively retail 10 pieces from the brand.
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Automakers leveraging film to build loyalties, tap new audiences
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
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Harrods balances skincare events with exclusive products via email blast
London department store Harrods is aiming to increase ecommerce sales while simultaneously rejuvenating its in-store skincare event line-up as it comes to an end Feb. 18 with an email blast of exclusive products.
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Zegna licenses brand name to eyewear manufacturer to expand category
Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business.
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Four Seasons Mauritius shifts toward local and organic
Four Seasons Resort Mauritius at Anahita, Republic of Mauritius, off the coast of Africa is embracing the growing call for local and organic food among affluent consumers with a new food line that gathers food within 50 miles of the property.
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Van Cleef & Arpels touts $25K rings via New York Times mobile effort
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
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Dior reformulates Fahrenheit fragrance to stoke Valentine’s Day sales
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
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Ferrari contest asks fans to live fast for Grand Prix tickets
Italian automaker Ferrari is tapping into the growing excitement surrounding its 2014 racing season with a contest that asks fans to post videos of speedy actions.
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Ralph Lauren, Hermès, China and luxury auto – News briefs
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
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Connected Russia: An evolving digital marketing landscape
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
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