Royal Copenhagen invites consumers to experience craftsmanship first-hand
Danish porcelain maker Royal Copenhagen is giving consumers a first-hand experience of the brand’s craftsmanship with a series of classes at its flagship store.
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Hotel brands grounding promotions with road trips
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
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Van Cleef & Arpels employs Instagram to showcase fine jewelry in motion
French jewelry house Van Cleef & Arpels is engaging with its social media audience by unveiling a new collection solely on Instagram.
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Marc Jacobs releases video to portray new scent
U.S. fashion label Marc Jacobs is launching a social video directed by Sofia Coppola to advertise its new Daisy Dream fragrance.
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Mercedes-Benz Club finds common ground with Airstream
Mercedes-Benz Club of America is teaming up with vehicle manufacturer Airstream to provide members of both organizations enhanced benefits.
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Four Seasons Seattle connects guests with local culture through glass art experience
Four Seasons Hotel Seattle is offering guests the opportunity to witness the inner workings behind artist Dale Chihuly’s pieces.
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Top 5 brand moments from last week
Sometimes luxury means convenience and other times it means the extravagance of leisure.
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Chanel, China, luxury startups and Ramadan – News briefs
Today in luxury marketing – Chanel comes to Aspen via Dallas; Luxury outlet shopping villages expand in China; It’s never been a better time to create a luxury startup; Ramadan rush: mega-rich shoppers descend on London.
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