Burberry expands Brit Rhythm campaign to debut female fragrance
British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
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Prada shows range of exuberant spring collection with campaign video
Italian fashion house Prada brought its spring 2014 print advertising campaign to life with a social video that shows the models reacting to fictional settings.
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Men’s shoemaker Louis Leeman looks to Harrods to vault awareness
London department store Harrods is hosting a pop-up shop event featuring men’s shoemaker Louis Leeman Paris to appeal to fashion-forward male consumers.
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Aspen’s luxury real estate revenue drops 37pc in 2013: report
Thirteen luxury properties were sold in Aspen in 2013, a 24 percent drop from the year-ago period, according to the Estin Report, an affiliate of Southeby’s International Realty.
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Jaguar, Audi take different routes to Super Bowl recognition
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
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Van Cleef & Arpels appeals to romantics with The Cut mobile ad
French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.
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Bergdorf features doctor-recommended products in beauty mailer
New York department store Bergdorf Goodman touted its wide collection of beauty care products with its “Beauty Reimagined 2014” catalog that targets consumers whose skin and hair have been affected by the harsh winter weather.
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Marc Jacobs, Dior, Raymond Weil and Moncler – News briefs
Today in luxury marketing – Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment; The truth on Jennifer Lawrence for Dior; Raymond Weil dies at 87; Moncler opens first South American store in São Paulo.
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Apple, Burberry and Sephora in the new digital fantasy world
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
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10 ways how augmented reality can help retailers
Examples of how retailers can better engage with customers and prospects via augmented reality.
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