Top 10 luxury mobile marketing campaigns of 2016
Mobile has become an extremely important avenue for luxury brands, and the more technology evolves, the more competition there is to build a truly innovative and luxurious digital experience.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Tiffany touts transparency of diamond acquisition in documentary
Jeweler Tiffany & Co. is enlightening consumers on how its diamonds make their way into its blue boxes by charting the stones’ path from the time they are unearthed.
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What marketers can learn from WeChat’s pervasiveness in China
The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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Sotheby’s takes the mystery out of how it prices art
Sotheby’s is putting a price tag on art and showing fans how it is done with a look behind the scenes of the auction house’s financial services operations.
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Nota Bene Global rounds out services with real estate advisory
NEW YORK – Responding to demand from its wealthy clientele, bespoke travel and lifestyle curator Nota Bene Global is branching out into real estate.
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Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
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Versace, IWC, real estate and Glenmorangie – Live news
Luxury Daily’s live news from Dec. 28 – Versace accused of racism in ex-employee’s suit; IWC caters to affluent vacationers with St. Moritz opening; Vancouver boasts best performing prime real estate market in 2016: Knight Frank; Glenmorangie tells brand stories through vintage release.
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Shoe sales, Vestiaire Collective, discounting and real estate – News briefs
Today in luxury marketing – Shoes help luxury retailers step up their sales; Fanny Moizant’s Vestiaire Collective is a major player in the luxury consignment market; Good luck finding these luxury brands on sale; Manhattan luxury co-ops fall out of favor.
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Top 10 mobile marketing trends for 2017
Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.
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