Top 10 luxury brand mobile campaigns of Q2
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
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Mulberry taps wildlife, heritage in autumn/winter campaign
British label Mulberry is tapping its heritage in the new autumn/winter collection that builds upon the brand’s previous nature-themed campaigns.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Robb Report Singapore bolsters news coverage via new site
Indochine Media’s Robb Report Singapore unveiled a Web site July 5 that provides comprehensive coverage of luxury issues and caters to a growing number of digitally attuned readers.
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Lalique partners with Parmiagiani Fleurier for $480K clock
French glassmaker Lalique is partnering with Swiss watchmaker Parmiagiani Fleurier to create a limited edition set of table clocks that cost up to $480,000.
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Astley Clarke attracts aspirational consumers with diamond giveaway
British jeweler and retailer Astley Clarke is looking to raise brand awareness and attract aspirational consumers by giving away 10 pairs of diamond earrings through a promotional event on its Facebook page.
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Breguet, Louis Vuitton receive more shine in WSJ. magazine
Louis Vuitton, Saint Laurent, Breguet, Ralph Lauren, Cartier and Dorchester Collection are getting a larger share of attention in eclectically advertised July/August issue of WSJ magazine.
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Chanel, Net-A-Porter, India and Russia – News briefs
Today in luxury marketing – Chanel’s Jacques Polge to retire; Net-A-Porter moves even further upmarket, and into art; Luxury car segment defies slowdown in passenger car sector in India; Russia introduces transport tax on luxury vehicles.
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Mobile’s balancing act: ROI of respecting customer data privacy
The question is: How can brands make the most of customers’ data, while honoring their wish for privacy?
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Bridging social media to mobile shopping
Despite high expectations and a rise in overall mobile shopping, retailers are still struggling with how to deal with this shift in consumer behavior.
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