Chanel is 2013 Luxury Marketer of the Year
Chanel is Luxury Daily’s 2013 Luxury Marketer of the Year for the measured attention it paid to multiple consumer segments, its strong use of video and its advertising flair in luxury publications.
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Top 10 luxury brand mobile apps of the year
In 2013, mobile applications were used by luxury brands as learning tools with elements of entertainment that both increased consumer knowledge and awareness of products and services.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Hermès rethinks winter catalogs with narrative video
Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog.
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Waterford targets young consumers with New Year’s Eve saga
Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.
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The race to draw guests in New York for New Year’s Eve
Do affluent travelers pay attention to the spate of New Year’s Eve offers by luxury hotels, or do they stick with experiences that they know they can trust?
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Acquisitions, French tax laws, Swatch Group and Barneys New York – News briefs
Today in luxury marketing: M&A world chasing fashion brands; French parliament passes 75pc income tax in Hollande 2013 budget; Swatch fire seen affecting other watchmakers; Jay Z rapped about Barneys collaboration controversy on Rick Ross’ “Mastermind” album.
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Demand more from your mobile ad spend: Measure what matters
To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.
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