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Tiffany continues lifestyle push with Pandora sponsorship
Jeweler Tiffany & Co. is boosting the lifestyle flaunt of its What Makes Love True microsite and mobile application with the sponsorship on radio service Pandora.
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Affluent family emerges as new luxury marketing segment
NEW YORK – Luxury marketers should be focusing on the affluent family as its own marketing segment, according to findings from the recent Ipsos Mendelsohn 2011 Annual Affluent Survey.
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European brands beat US to punch of augmented reality
European luxury brands seem to be adapting to augmented reality quicker than those in the United States, leading experts to wonder what the holdup is across the pond.
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Montblanc pays tribute to Princess Grace of Monaco with new collection
Montblanc has created a collection to honor Princess Grace of Monaco that includes a jewelry set, timepiece and writing instrument which reflect the style and elegance of Princess Grace, while also donating $1 million to her namesake foundation.
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Ecommerce up 28pc year-over-year: Forrester
Online retail remains the most profitable channel, beating in-store and mobile purchasing, according to findings from a report by Forrester Research for Shop.org.
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Neiman Marcus, Missoni and the Row – News briefs
Today in luxury marketing – Neiman’s reports loss; Order Missoni for Target by phone; Superga taps Mary-Kate and Ashley Olsen.
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Using good manners and e-signatures to grow business
E-signature services are a primary example of how luxury brands can employ cloud-based solutions to scale quickly and enhance the customer experience.
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