The Ticketmaster app connects users to nearby concerts based on the music in their iTunes library. The app is available for free download in Apple’s App Store.

On the go music
Via the Ticketmaster app, users can get mobile alerts about current sales and last-minute tickets for their favorite events.

Additionally, consumers can share their plans with friends and family through social networks such as Facebook, Twitter and foursquare.

Users can search for their favorite team, show or venue using the search functionality at the top of the mobile app, which helps narrow down their search.

Consumers can also search by category such as music or sports.

The app features alerts

Consumers can search by category

The Ticketmaster iPhone app is a great way for users to stay on top of their favorite brands.

In addition, mobile ticketing is on the rise.

Consumers are increasingly turning to their mobile device to buy tickets – whether it is to a last-minute event or to something in the near future.

Nowadays, users are very busy and turn to their handsets when they need to make a purchase.

Other strategies
Last year, Ticketmaster reached out to its on-the-go music fans by letting them buy and search for tickets via an upgraded BlackBerry application.

The app, available in BlackBerry’s Beta Zone, lets users buy tickets on their handsets and uses geo-tracking to search nearby events and venues. The app is available for free download (see story).

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York