Top 10 brand social videos of Q2
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
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Affluent shoppers drive retail consumption: report
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
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Fendi creates social video to promote Bag Bugs
Italian fashion brand Fendi is launching its new Bag Bugs collection with a whimsical video featuring the accessory.
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The RealReal resale value app helps justify purchase price
Online luxury consignment marketplace The RealReal has compiled its data on resale value into a mobile application to help give consumers a better idea of selling prices for high-end goods.
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Lucchese crafts bespoke cowboy boots for Four Seasons guests
Texas-based footwear label Lucchese is giving a handful of consumers a branded experience through a partnership with the Four Seasons Austin, TX.
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Vanity Fair creates marketer playbook with Born Curious campaign
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
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Ritz-Carlton starts LinkedIn conversations to generate digital relationships
The Ritz-Carlton Hotel Company is sparking conversation on LinkedIn to communicate the hotel brand’s customer experiences to small businesses.
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Saks teams up with Saturday Night Live to boost charity initiative
Department store chain Saks Fifth Avenue is partnering with Saturday Night Live on a campaign for the 16th year of its Key to the Cure charity shopping initiative.
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Prada, Dior aim to make an impression in July edition of Vogue
Luxury marketers such as Prada and Christian Dior jockeyed for attention in the July issue of Condé Nast’s Vogue that featured actress Lupita Nyong’o on the cover.
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Hermès, Roberto Cavalli, luxury timepieces and real estate – News briefs
Today in luxury marketing – Woolmark Prize unveils European judges; Is Roberto Cavalli’s sale off?; How to buy a vintage watch; Moving in, slowly, to “Billionaires’ Row.”
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