The Account Spending Limit feature lets Sprint customers gauge how much more spending they are allowed before making a payment. Usablenet powers the Sprint mobile site.

“Usablenet optimized Sprint’s Account Spending Limit feature on mobile to help ASL customers more easily access account information,” said Jason Taylor, vice president of global product strategy at Usablenet, New York.

Mobile billing
Consumers can log-in to My Sprint and view their last bill and recent payments.

Sprint customers can also check the total amount due, due date, device and plan details, as well as find the closest Sprint store.

Here is a screen grab of the mobile site:

“Actually, users already had the ability to pay their bill with the initial mobile Web site implementation,” Mr. Taylor said. “This functionality is simply for ASL customers to view a gas gauge of how much spending they have remaining.

“This is an effort by Sprint to cut down on the number of ASL customers to have their service discontinued,” he said. “This group of customers are the highest cost to Sprint when it comes to call centers.

“They are most likely to have service interrupted due to lack of payment, and are most likely to call Sprint to get their account reinstated.”

Target specific
Sprint is also targeting a specific group of consumers who frequently check their balance to see how many minutes they have remaining, and make payments at the last minute.

“By giving them access from their mobile phone, these users will be able to more easily monitor their minutes, and should be less likely to experience a service interruption,” Mr. Taylor said.

Here is another screen grab of the mobile site:

Consumers can also store their checking account information, so that they do not have to keep putting in the number every time.

“The initial implementation of My Sprint gives users the ability to save certain payment methods so that they don’t have to enter this information every time they make a payment,” Mr. Taylor said.