Chinese New Year do’s and don’ts for luxury brands and retailers
China has declared a national holiday this year from Feb. 7-13, which paves the way for the massive travel that corresponds to Chinese New Year, known as the 40-day Chunyun period. This is also the largest human migration in the world, with more than 3.7 billion trips made during the Chunyun period in 2015.
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Social engagement proves all publicity is good publicity: Fashionbi
In the fashion world, brands that receive the most buzz and see results from marketing and publicity online are often times luxury labels, according to a new report by Fashionbi.
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Sustainability efforts to boost investor interest in luxury houses: report
Forty-six percent of CEOs agree that climate change and the scarcity of resources will transform their business, according to a new report by Positive Luxury.
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Dolce & Gabbana traces brand DNA in black-and-white short
Italian fashion label Dolce & Gabbana is getting back to its Sicilian roots in a film that focuses on some of its most enduring, iconic looks.
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Guerlain shares art, practice of perfumery at dedicated boutique
French beauty brand Guerlain is driving fans of its perfumes to a dedicated storefront on Paris’ Rue Saint-Honoré.
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Brands can learn from the poor reputation of the world’s wealthy
What passes for common knowledge about the world’s wealthiest people is largely false, per Wealth-X.
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Opera News transcends passion points to attract affluent readers
Brands such as Trump International Hotel & Tower and Hermès were among the luxury advertisers spotted in the February issue of Opera News.
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Tesla and Destination Hotels partner, easing road trip planning
U.S. electric automaker Tesla Motors is partnering with independent hotel operator Destination Hotels to make it easy for its drivers to find a place to stay.
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As budgets tighten, mobile investment delivers positive ROI: AKQA exec
NEW YORK – An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.
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Harry Winston, Tod’s, St. Regis and Audi – Live news
Luxury Daily’s live news from Jan. 25 – Harry Winston examines multifaceted founder in Geneva retrospective; Tod’s bands together international influencers to introduce Leo Clamp; St. Regis plans fifth UAE opening for Palm Jumeirah island; Audi pits Q7 against Yeti to show “legendary” capabilities.
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Chanel, Bulgari, Berluti and watchmakers – News briefs
Today in luxury marketing – Chanel thieves smash into Brompton Road London store with a car; Bulgari targets Chinese shoppers with mainland boutiques; Berluti livens up its leather — with a little help from a tattoo artist; Luxury watch brands downbeat over outlook.
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Payments: The last mile of online customer intimacy
When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.
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