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Snapchat’s latest update touts Shazam integration
Many in the tech community were shocked when Snapchat balked at Facebook’s $3 billion acquisition offer in 2013, but developments such as a one-touch integration with Shazam indicate Snap, Inc.’s prescience in scaling the platform.
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Sony seamlessly disguises advertising as editorial in Flipboard campaign
Sony is taking a native approach to advertising on magazine aggregator application Flipboard that takes the form of a carousel for editorial content, engaging and attracting interested readers.
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Palmer’s Cocoa Butter recruits Snapchat maverick DJ Khaled for partnership
Palmer’s Cocoa Butter, an established brand of skin care, is partnering with recording artist and notorious Snapchat-lover DJ Khaled for an exclusive line of Cocoa Butter products accompanied by Khaled’s particular brand of Snapchat inspiration to promote it.
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NFL debuts immersive VR highlights
The National Football League is finally delivering on a feature fans have been clamoring for since the development of virtual reality: immersive in-game and postgame highlights.
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