Mercedes channels Santa Claus’ good list in multichannel holiday push
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
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Affluent consumers are 40pc more likely to purchase luxury via Web sites: report
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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BMW taps consumer emotions via holiday video effort
BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.
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SLS Hotel South Beach bolsters lifestyle, on-site services via mobile app
SLS Hotel South Beach, Miami, FL, is bolstering its on-site services and luxury lifestyle association through a new mobile application that is available for download on the iPhone and iPad as well as via in-room iPads.
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Louis Vuitton, Saint Laurent Paris push holiday sales via January Vanity Fair
Luxury marketers such as Louis Vuitton, Christian Dior, Rolex, Saint Laurent Paris and Cartier are continuing to push for holiday and post-holiday sales among the pages of the comedy-themed January issue of Condé Nast’s Vanity Fair.
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Saint Laurent Paris, Dolce & Gabbana, Mercedes and Instagram – News briefs
Today in luxury marketing – New Saint Laurent concept comes to United States; Italy judge rejects Dolce and Gabbana plea to ditch trial; Daimler’s new China chief inherits a host of headaches; Brace yourselves: Ads are coming to Instagram.
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Inviting nominations: Luxury Marketer of the Year and Luxury Retailer of the Year
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
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Leverage social commerce to improve customer service and retention
Twitter has been coined the “SMS of the Internet” with more than 500 million active users. Facebook itself claims 1 billion, and then there are the millions of users on LinkedIn, Digg, Pinterest, YouTube and Google+.
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