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Selfridges launches largest campaign in brand history with Project Ocean
British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
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Marquis Los Cabos draws guests with world’s most expensive tequila popsicle
Mexican resort Marquis Los Cabos in Baja California Sur is wooing affluent guests with the promise of 24-carat gold and Clase Azul Ultra popsicles that run for $1,000 each.
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Photos from the Mcommerce Summit New York May 12
Luxury Daily’s sister publication, Mobile Commerce Daily, hosted the Mcommerce Summit: State of Mobile Commerce 2011 conference on May 12 in New York where hundreds of brands and retailers were educated and informed about mobile commerce.
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Burberry, Cadillac and the wealthy – News briefs
Today in luxury marketing
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Incorporating mobile commerce into a multichannel strategy
A new level of customer interaction has been spawned by the growth of Web-enabled mobile phones, giving retailers an opportunity to tap into new unrealized revenue streams driven by mobile commerce.
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