Click here to sign up for Mobile Commerce Daily for free

Pringles’ attempt at virality urges consumers to play with their food
The Kellogg Company’s Pringles potato chip brand is making an obvious play at viral content with its newest challenge, which directs customers to make a creation with its chips and capture it for social media.
Please click here to read the entire story on Mobile Commerce Daily

Can Hormel get consumers to buy bacon through VR?
Deli meat purveyor Hormel Foods is reaching especially deep into its bag of tricks to promote its premium bacon line, crafting a ‘multisensory bacon experience’ based in virtual reality.
Please click here to read the entire story on Mobile Commerce Daily

Wendy’s unique expedition inside consumers’ freezers leaves a lasting impression
Wendy’s is highlighting the freshness of its own ingredients through a social and video campaign called Freezer Dig that aims to promote brand interaction on mobile devices.
Please click here to read the entire story on Mobile Commerce Daily

3 Musketeers’ use of slang and heartfelt messaging aims to attract teens
Candy manufacturer Mars’ 3 Musketeers brand is hoping to build a bridge for young teens who feel isolated with an empowerment campaign on mobile video that if executed correctly can see significant results.
Please click here to read the entire story on Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free