Pepsi encourages millennials to hang out and earn mobile rewards
PepsiCo’s new loyalty application, Pepsi Pass, covers a different target demographic than Coca-Cola’s My Coke Rewards by leveraging mobile and music to reach younger consumers and offering hourly prizes.
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Amazon streams first episode of Catastrophe on Facebook
Amazon’s on-demand streaming service, Amazon Instant Video, is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move to drum up excitement surrounding the show and help the digital service better compete with Netflix and HBO.
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The Terminator turns to Waze’s voice commands for film promotion
Arnold Schwarzenegger is lending his recognizable voice to navigational application Waze in preparation for the release of the new Terminator film, proving the app’s popularity is an optimal leverage point for connecting with consumers.
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Ray-Ban’s interactive Tumblr reimagines street posters for mobile era
Sunglass brand Ray-Ban has a new Tumblr page where users virtually tear away layers of posters to create new messages that are shareable on social media and support connection to fans.
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KeepTrax journaling app bridges the gap between travelers and agencies
KeepTrax, Inc. is introducing a new mobile application, KeepTrax Travel, which allows agencies, including Joshua Expeditions, to provide a branded experience for their clients that tracks places visited and photos taken, compiling them into a travelogue.
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