Neiman Marcus releases mobile app that blends content and commerce
Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go.
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Fashion, jewelry brands look to Academy Awards as prime product placement
For apparel, accessories and jewelry brands, the 86th Academy Awards this Sunday allow them a platform for both product placement and celebrity endorsement
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Porsche Design celebrates Milan boutique opening with fan photography
German fashion house Porsche Design is feting the upcoming opening of its Milanese boutique by partnering with Vogue Italia to generate interest among readers with a penchant for photography.
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BMW enlists Louis Vuitton for i8 luggage set
German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.
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Loewe brings touring exhibition to Spain, China exclusively
Spanish leather goods maker Loewe has unveiled a touring exhibit that will stop solely in cities within China and Spain.
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Chanel rejuvenates Chance fragrance interest via consumer interaction
French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.
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Mandarin Oriental grows celebrity ambassador pool with Morgan Freeman
Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties.
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Flexjet celebrates Texas roots with culinary retreat
Fractional jet ownership company Flexjet is teamed up with Lake Austin Spa Resort in Austin, TX, to bring guests on a rejuvenating culinary retreat.
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Longines links horse training and horology to display equestrian dedication
Switzerland’s Longines is showcasing its relationship with equestrian sports with a new social video that parallels the dedication involved in horse training with that found in fine watchmaking.
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Versace, Chinese consumers, Porsche and Marc Jacobs Beauty – News briefs
Today in luxury marketing – Versace sells minority stake to Blackstone; Samsonite trumps LVMH as China retail moves downmarket; Porsche founder’s legacy hits Nazi past in Czech hometown; ‘American Horror Story’ actress Jessica Lange named face of Marc Jacobs Beauty.
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Going vertical while still staying open source will be key to Google winning Android wars
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
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